OUTBOUND SPECIALISTS

MSC-FormCall & MSC-Outreach

MSC-FormCall (Scarlett) - The First Responder: Instant web lead follow-up within 90 seconds while intent is highest.

MSC-Outreach (Jennifer) - The Reactivator: Dormant lead reactivation campaigns to monetize cold lists with low-friction entry points.

Experience Scarlett in Action

Try the live booking funnel powered by MSC-FormCall

MSC-FormCall (Scarlett)

Purpose

To engage leads within 120 seconds, while intent is highest, and secure an in-person commitment.

The Brain (Logic)

  • •Qualification: Distinguishes "New Shooters" (need hand-holding) vs. "Pros" (need lane freedom)
  • •Education: Pivots from "I want prices" to "Let's book your Free Sample Session"

The Hands (Actions)

  • •Calendar Sync: Hard-books appointments in ClubReady
  • •SMS: Sends Google Maps pin to ensure lead finds location

Example Metrics

Sample performance indicators

<90s
First Contact
40%
Booking Rate
0
Missed Leads
85%
Reach Rate

📊 Information Extractors

Configure these in the "Information Extractor" tab to capture CRM data.

1. booking_status
Type: Select (Drop Down)
Options: Confirmed, Callback_Requested, Not_Interested, Disqualified
Query: What is the final outcome of the booking attempt?
2. confirmed_appointment_time
Type: Date & Time
Query: What date and time did the user agree to meet?
3. primary_objection_detected
Type: Select (Drop Down)
Options: None, Price, Time_Schedule, Fear_Intimidation, Spouse_Approval
Query: What was the main reason the user hesitated?
4. needs_rental_equipment
Type: Boolean (Yes/No)
Query: Does the user need to rent a firearm?
5. bringing_guest
Type: Boolean (Yes/No)
Query: Is the user bringing someone else with them?
6. sales_temperature
Type: Select (Drop Down)
Options: Hot, Warm, Cold
Query: How interested or enthusiastic was the user?
7. lead_specific_notes
Type: String (Text)
Query: What specific needs or fears did the user mention?

📈 Custom Reports (Post-Call Grading)

Configure these in the "Custom Reports" or "Evaluations" tab to grade performance.

1. Conversion Success
Metric: Pass / Fail
Query: Did the agent successfully book a sample session?
2. Safety Compliance Check
Metric: Pass / Fail
Query: Did the agent mention age or ID requirements?
3. Personalization Score
Metric: Pass / Fail
Query: Did the agent reference the user's specific goal?
4. Objection Pivot Success
Metric: Pass / Fail
Query: Did the agent mention the session is free/no-cost?
5. Gym Model Education
Metric: Pass / Fail
Query: Did agent explain training is recurring/ongoing?
6. Logistics Verification
Metric: Pass / Fail
Query: Did the agent ask about rentals or guests?
7. Tone Alignment
Metric: Pass / Fail
Query: Was the agent welcoming and non-intimidating?

MSC-Outreach (Jennifer)

Purpose

To scrub old lists and monetize "dead" leads by offering low-friction entry points like the $14.99 Retail Membership.

The Brain (Logic)

  • •The Hook: Opens with "New Inventory/Simulator Update" to create curiosity
  • •The Pivot: If lead objects to Price/Time, pivots to $14.99 Retail Membership as "no-brainer"

The Hands (Actions)

  • •Tagging: Marks leads as "Reactivated" or "DND" in CRM
  • •Booking: Checks simulator availability and books appointments

Example Metrics

Sample performance indicators

20%
Lead Revival
100+
Calls/Day
0
Staff Hours
$8K
Revenue/Campaign

Triggers & Workflows

MSC-FormCall Trigger

Immediate Webhook (Website "Join" or "Training" Form Submission) → Calls within 90 seconds

MSC-Outreach Trigger

Batch CSV Upload (Leads dormant > 6 months) → Automated calling sequence