Midwest Shooting Center
Prepared for David Sabo | November 2024
Based on our 56-min discovery call⚡ TL;DR (The Short Version)
Your brand is strong. 9 locations, great facilities, loyal members. But your website is leaving money on the table.
- 1.No online booking — people can't book lanes or classes after hours
- 2.No instant answers — visitors leave when they can't get quick info
- 3.Mobile experience — buttons are hard to tap, pages load slow
Small changes = big results. Walmart increased sales by 20% just by improving their mobile site. Expedia made $12 million by removing ONE form field.
What's Already Working
Issues Found
Tap each one to see the fix
5 Quick Fixes (Do This Week)
Add a phone number that's always visible
Put your main number in the top corner of every page. Make it clickable on mobile (tap to call).
Change 'Find a Range' to 'Book Your Lane'
Action words work better. Tell people exactly what to do. 'Book' is stronger than 'Find.'
Put your Google reviews at the top
If you have 4.5+ stars, show it proudly. '500+ Five-Star Reviews' builds instant trust.
Add a simple contact form
Just: Name, Phone, 'What can we help with?' That's it. Keep it short — every extra field loses people.
Make buttons bigger on mobile
If someone can't easily tap your button with their thumb, they won't. Size matters.
The 2025 Playbook
What winning businesses are doing right now
Mobile-First Design
60%+ of visitors are on phones
- • Big, thumb-friendly buttons
- • Key info visible without scrolling
- • Pages load in under 3 seconds
- • Tap-to-call phone numbers
AI Customer Support
Answer questions 24/7 while you sleep
- • Chatbot for FAQs (hours, pricing, CCW info)
- • AI voice agent for phone calls
- • Instant responses = happier customers
- • Frees up staff for in-person service
Booking Funnels
Guide visitors step-by-step to booking
- • Simple, step-by-step booking process
- • Qualifies leads (experience level, goals)
- • Works after hours, weekends, holidays
- • Reduces no-shows with confirmations
Show Up in AI Search
ChatGPT & Google AI are changing search
- • Answer common questions on your site
- • Use natural, conversational language
- • Make it easy for AI to find your info
- • Local SEO for "shooting range near me"
Your Action Plan
This Week
Quick wins, no dev needed
- ☐ Add AI chatbot for instant FAQs
- ☐ Change main button to "Book Your Lane"
- ☐ Add Google review stars to homepage
This Month
Core improvements
- ☐ Launch online booking funnel
- ☐ Add AI voice agent for calls
- ☐ Create lead capture (free guide download)
- ☐ Build membership comparison page
Next 90 Days
Future-proofing
- ☐ Mobile-first website redesign
- ☐ AI search optimization (AEO)
- ☐ Outbound AI for member renewals
- ☐ Full conversion tracking setup